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Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first -- before their products duke it out on store shelves.

“Our goal is to figure out how to produce more with less land, less water and less pollution, so we
won't be the only species left living on this planet.”

If you can spare the time, we think you’ll find this talk by Jason Clay to be very interesting.

He shows us how working with only 100 companies on just 15 raw materials or agricultural products, can help us save the planet.

It’s 19 minutes long, and might just change the way you think about everything.